Established event planners enjoy steady business and a chance to make memorable moments for their clients. But they don't find success overnight. Starting an event planning business requires as much consideration as does planning a complex event.
Read to learn how to start an event planning business of your own.
Event planners design and coordinate business and social events such as business openings, weddings and birthdays. People use the services of event planners because special events can be too logistically complex to plan on their own. Event planners are also in demand because their refined aesthetic can elevate an event from ordinary to unforgettable.
The joy — and the challenge — of running an event planning business is that each day looks different from the one before. One day, an event planner might explore a city to scout out the perfect site. Another day, she might do taste testing to sort out the food for an event.
Entrepreneurs interested in launching an event planning business should at a minimum have an eye for detail, excellent organizational and interpersonal skills and an unflappable nature. You need to remain cool under pressure even when the groom is late, the flowers arrive wilted or the food runs out.
The person best positioned to succeed in this business will have experience as an in-house event planner. But being a party planner for your office or homeowner's association can also go a long way in building your skills. Working for an established business will also help you determine whether you will enjoy working in the field in the long-run.
The median annual salary for event planners was £26,107 in 2018, according to an informal study.
Pulling information from Glassdoor, the salary estimate for a UK event coordinator in the London area, based on 109 anonymous submitted salaries, is £22,665. A larger pool of data from Indeed looked at 512 salaries compiled over the last 36 months to estimate an average of £27,459. The average calculated between these two sources is £25,062, which is in line with the study.
You don't need formal certification as a rule. But it's certainly a recommended step of how to start an event planning business. Being certified shows that you're a professional who can be trusted to handle important business events and cherished life moments with care. In fact, high-profile clients may only seek out the services of certified event planners.
The two main certifications you can get are the Certified Meeting Planner (CMP) and the Certified Special Events Professional (CSEP). The International Special Events Society and Meeting Professionals International confer these certifications. There are also universities such as Emory University that offer event planning certification.
Certification alone won't necessarily equip with you with the soft skills needed to succeed as an event planning business owner.
You may also need to do some self-study or take courses in:
This research will ingrain in you how to start an event planning business and run it day-to-day.
Have the skills and certifications needed to start an event planning business? Great! Follow these steps on how to start an event planning business: