This Cookie Policy explains how MileIQ Inc. ("Company," "we," "us," and "our") uses cookies and similar technologies to recognize you when you visit our website at https://mileiq.com ("Website"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.
In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, MileIQ Inc.) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.
We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Website for advertising, analytics, and other purposes. This is described in more detail below.
You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.
The Cookie Consent Manager can be found in the notification banner and on our website. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies.
The specific types of first- and third-party cookies served through our Website and the purposes they perform are described in the table below (please note that the specific cookies served may vary depending on the specific Online Properties you visit):
These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, such as access to secure areas.
Name: __cf_bm
Purpose: Cloudflare places the cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode.
Provider: .g2crowd.com
Service: CloudFlare (View Service Privacy Policy)
Type: http_cookie
Expires in: 29 minutes
These cookies collect information that is used either in aggregate form to help us understand how our Website is being used or how effective our marketing campaigns are, or to help us customize our Website for you.
Name: 997933103
Purpose: This cookie is a pixel tracker set by Google. It is used for analytics and advertising purposes, including user behavior tracking, ad performance measurement, and potentially for retargeting. This session cookie helps us understand how users interact with our website and our advertisements, allowing us to improve our services and provide more relevant content and ads. It expires at the end of your browsing session.
Provider: www.google.com (View Service Privacy Policy)
Type: pixel_tracker
Expires in: session
Name: _ga
Purpose: Records a particular ID used to come up with data about website usage by the user
Provider: .mileiq.com
Service: Google Analytics (View Service Privacy Policy)
Type: http_cookie
Expires in: 1 year 1 month 4 days
Name: ga#
Purpose: Used to distinguish individual users by means of designation of a randomly generated number as client identifier, which allows calculation of visits and sessions
Provider: .mileiq.com
Service: Google Analytics (View Service Privacy Policy)
Type: http_cookie
Expires in: 1 year 1 month 4 days
These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.
Name: lastExternalReferrer
Purpose: Detects how the user reached the website by registering their last URL-address.
Provider: mileiq.com
Service: Meta Platforms, Inc (View Service Privacy Policy)
Type: html_local_storage
Expires in: persistent
Name: _fbp
Purpose: Facebook tracking pixel used to identify visitors for personalized advertising.
Provider: .mileiq.com
Service: Facebook (View Service Privacy Policy)
Type: http_cookie
Expires in: 2 months 29 days
Name: lastExternalReferrerTime
Purpose: Detects how the user reached the website by registering their last URL-address.
Provider: mileiq.com
Service: Meta Platforms, Inc (View Service Privacy Policy)
Type: html_local_storage
Expires in: persistent
Name: gclau
Purpose: Used by Google AdSense for experimenting with advertisement efficiency across websites using their services.
Provider: .mileiq.com
Service: Google AdSense (View Service Privacy Policy)
Type: http_cookie
Expires in: 2 months 29 days
Name: IDE
Purpose: Used to measure the conversion rate of ads presented to the user.
Expires in 1.5 years.
Provider: .doubleclick.net
Service: DoubleClick (View Service Privacy Policy)
Type: server_cookie
Expires in: 1 year 11 months 29 days
Name: landing
Purpose: Used to track user interactions with online advertisements
Provider: googleads.g.doubleclick.net
Service: DoubleClick (View Service Privacy Policy)
Type: pixel_tracker
Expires in: session
Name: test_cookie
Purpose: A session cookie used to check if the user's browser supports cookies.
Provider: .doubleclick.net
Service: DoubleClick (View Service Privacy Policy)
Type: server_cookie Expires in: 15 minutes
Name: c
Purpose: Regulates synchronization of user identification and exchange of user data between various ad services.
Provider: .pointmediatracker.com
Service: BidSwitch (View Service Privacy Policy)
Type: server_cookie
Expires in: 11 months 30 days
These need some review to identify what they are
Name: ss_incoming_params
Purpose: Records the URL parameters from clicks from referring websites to our mobile app
Provider: .mileiq.com
Service: Appsflyer (View Service Privacy Policy)
Type: html_local_storage
Expires in: persistent
Name: ss_webReferrer
Purpose: Records aggregate traffic from referring websites to our mobile app
Provider: .mileiq.com
Service: Appsflyer (View Service Privacy Policy)
Type: html_local_storage
Expires in: persistent
Name: FPC
Purpose: Measures and records spikes in aggregated visitors correlated to TV Media spend in specific DMAs
Provider: mileiq.com
Type: http_cookie
Expires in: 6 days
Name: g2tracking
Purpose:
Provider: mileiq.com Type: html_local_storage
Expires in: persistent
As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser's help menu for more information. The following is information about how to manage cookies on the most popular browsers:
In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit:
Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enables us to recognize when someone has visited our Website or opened an email including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.
We do not serve targeted advertising on our website or within our applications.
We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
The date at the top of this Cookie Policy indicates when it was last updated.
If you have any questions about our use of cookies or other technologies, please email us at privacy@mileiq.com or by post to:
MileIQ Inc.
548 Market Street PMB 37418
San Francisco, CA 94920
United States
