Is your small business in the red, profitable, or perhaps somewhere in between? Whatever the financial status of your business venture today, the break-even point can help you improve upon it in the future.
Continue reading to learn the definition of the term and how to calculate the break-even point.
What's a break-even point?
You might have heard the term "breaking even" used in personal finance to describe a point at which your expenses and income are equal. The term "break-even point" has a similar meaning in business accounting.
The break-even point refers to the point at which total revenue equals total cost. When a business has reached that point for a product or project, it has generated the product or project sales volume needed to cover both the fixed and variable costs of the business during a certain period of time.
The business incurs neither a profit nor a loss at the point of breaking even. The good news? This means your business did not spend more money than it pulled in for a venture. The bad news is that it did not make gains, either.
Why should small businesses know their break-even point?
Calculating the break-even point, a process sometimes undertaken as part of a larger financial analysis, is useful for multiple reasons:
- It tells you how many units of a business offering you need to sell to avoid losses.
- It helps you forecast when you will turn a profit.
- Fixed and variable costs are identified and controlled.
- It helps you identify whether or not your per-unit selling price needs adjustment.
- It helps you assess your margin of safety. This figure amounts to actual sales minus break-even sales, which tells you much sales could still fall before a venture turns unprofitable).
- The viability and risk of a venture before undertaking it is assessed.
- It can easily and quickly be calculated.