Building a successful company culture

Wikipedia defines organizational culture as that which “encompasses values and behaviors that contribute to the unique social and psychological environment of a business.” In other words, it is not a ball pit, free lunch, designer coffee, and bean bag chairs instead of desks that make a company culture.

As a company leader, you create that culture in everything you do. And, it’s not just the big picture, goals set and met, and the design and layout of your workspace. It is so much more.

It is how you treat people, how you listen to those you work with, changing with the times, and the appreciation you extend to those you work with. It is creating a community people are proud to be a part of in an atmosphere they want to contribute to.

I spent years in rock radio in a culture best described as toxic most days. Constant closed-door meetings, little to no communication, not much guidance when things were not going right, no listening to employees, etc.

Yet there we were on the front lines, answering the request lines, hearing from the listeners, and meeting fans in person day after day. Most decisions happened without any input from those of us who worked directly with the fans. Not to mention pitting people against each other and not being forthcoming or honest with what the job entailed and the expectations that came with it.

I used to joke that I wasn’t doing my job in rock radio if I wasn’t pulled into the general manager’s office at least once a week for a dressing down. But in reality, positive meetings and collaboration with the on-air staff would have gone a long way towards a better culture and higher ratings.

Culture is also a very fluid thing. Cultures change, and a successful leader is willing to change and try new ideas regularly. One of my former and favorite Program Directors was Ed Levine. He listened to all of us and spent time asking for feedback and ideas. Ed always seemed to be genuinely interested in what we had to say and what our thoughts were for success.