This week, we’re excited to speak with Lisa Jeffries, founder of Raleighwood Media. See why there’s no typical day for this go-getter and how automatic mileage tracking comes in handy for her and her events-planning company.
Tell us about your business. What does a typical day look like for you?
As the founder and principal consultant of a boutique marketing and commercial events agency, there is no “typical” day for me. Some days are constantly on the go between meetings, client visits, photo shoots, and launch events, but occasionally there’s even the “office day” in the mix. So, I can spend time clearing out my inbox and following up with a “Thank you card Tuesday” session where I disconnect just long enough to mail out a handful of offline notes.
How many miles do you drive in a typical week? Where do you drive as part of your job?
Some days I’ll barely move my car from my Downtown Raleigh office. That’s when I’ve been slick enough to book things in walking proximity or within the downtown footprint so I can take the R-Line bus circulator. But, there are some weeks where I’m booked on business as far away as Charlotte (about a two and a half hour drive from my office) or even Hilton Head Island, South Carolina (about a five-hour drive away).
My handy MileIQ app tells me that some months I log 2,146 miles and in another it could be 1,381 miles. So, it really varies … a lot. I would estimate an “average” week is between 250-500 miles, though.
What’s changed since you started using MileIQ?
I no longer have to “guesstimate” my mileage. I’m sure my accountant is much more confident in my ability to accurate account for my mileage, too! (Shoutout to Smith & Smith CPA!)
What’s a tip for using MileIQ you’d like to share with others?
Always leave the app open so you don’t miss anything. I’m practically obsessive about closing apps out fully when they’re not in use, but there are two that I always leave open: MileIQ and Dropbox.
What’s the biggest challenge you face running your business, and how do you address it?
Not having enough time in the day to “tackle it all.” I’ve got a great team that I’m learning to better delegate to and I’m also trying to personally become more comfortable with always having things on the “to-do” list because it means I’ve got business in the pipeline. I get a lot of personal satisfaction in checking things off the list, but as a small business and boutique agency owner, it truly never gets all done.
What do you enjoy the most about the kind of work you do?
There’s little to no monotony! Each day and client are unique in their opportunities and challenges, which allows me to always be learning and taking different approaches to how we represent each client’s interests and our own. I’m a visual person by nature, so I love scouring magazines and Pinterest for inspiration, as well as developing media contacts. Both are part of our work. How many professionals can honestly say that? 🙂
When not working, what do you like to do?
I love spending time with loved ones and our dogs outside—in our backyard at home, at the beach, at a lake … you name it. During the colder months, a nice craft cocktail in a cozy bar with friends is also high on the list.
Where can people learn more about your business?
MileIQ’s blog does not constitute professional tax advice. You should contact your own tax professional to discuss your situation.