If you're a greenhorn in the real estate industry, you might have overheard more established agents or brokers extol the virtues of SEO. But what does the abbreviation mean and how can you use it to benefit your real estate venture? Keep reading for all the insights about real estate SEO you need to boost traffic to your business website and send your sales figures soaring.
If you launch a real estate website with no SEO strategy, chances are slim that your target market will even find your new website in the sea of search results let alone enlist your services. This is where search engine optimization, or SEO for short, comes into play. SEO is the process of optimizing the structure and content of a website to rank it higher in search engines. A search engine ranking refers to the position of a website both in terms of which search engine results page (SERP) it appears on and how high up on the SERP it appears when you search for a given set of keywords related to the website.
As a real estate professional, you might be asking, "Why does SEO matter to me?" Simply put, the more effective your real estate SEO strategy, the earlier and the higher your website will appear in the SERPs for keywords in your niche. This translates into more clicks and a greater likelihood of converting those clicks into revenue. The type of traffic you get from search engines is especially beneficial because it consists of visitors who show a strong interest in the type of services you offer to search out a real estate firm that provides them. These visitors are often warm or qualified leads with a curiosity about. Or have a concrete goal of buying or selling a property, which are the most valuable types of real estate leads.
Landing that coveted number-1 spot in Google SERPs, or even making it to page 1, is no easy feat. But you can climb the search engine rankings with time, patience and the following real estate SEO tips:
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.