Small Business Tips

5 Things Every Small Business Website Needs

Manasa Reddigari

A business website can help attract customers and boost sales whether you're running an online or a brick-and-mortar business. But creating a website that clearly conveys your brand and business offering can present a challenge. Read on to learn what to include in a small business website.

What Your Small Business Website Must Have

Suitable Domain

Your business website address is as important as a physical business address in attracting customers or clients. It can even determine whether they click through to the website or not. Whether you choose a .com or .org domain extension, pick a domain that reflects your business name, products or services.  

Prospective customers and clients should be able to associate the domain with your brand. Ideally, you'd get a domain name that represents your business exactly (www.businessname.com) but it's getting harder and harder to find exact domain name.  Some good advice is to try and get specific with your domain name. If you run a plumbing operation in Pasadena, Texas, you'll likely not be able to get plumbing.com, texasplumbing.com or even Houstonplumbing.com. But you may be able to get PasadenaPlumber.com and that may serve your customers better.  Of course, try to avoid non-essential words, numbers or hyphens if you can. This will make it easier for your customers to remember and to type in.

Download MileIQ to start tracking your drives

Automatic, accurate mileage reports.

Reliable Web Host

You can't get your business website up and running until you acquire a web-hosting server to host the domain and site content. The choice of web hosting provider is important because it can affect the speed, up-time, and even the security the website. These variables can either attract or turn away potential customers. Today, there are numerous web hosting providers to choose from. Choose a reputable web host that fits your budget now but can also scale with the growing traffic of your site.

Business Offering

Everyone has visited a business website that is visually pleasing but does not clearly convey what the business does. These websites do little to persuade prospective customers and clients to frequent that business. Clearly communicate your service or product offering with relevant content.  Don't forget to include supplemental resources specific to your industry. For example, if you run a restaurant, include an online menu. If, you sell clothing, include an online product catalog or store.

Call to Action

It's not enough to convey your business offering if you don't encourage them to act on that offer. If you provide a service, encourage visitors to inquire about it by email, phone or through a web-based form.  If you sell products online, include a prominent internal or external link to where they can buy or download them. For store-front businesses, include a memo to call or visit your business during store hours.  Of course, this means that your website should also prominently display a phone number, email address, physical address and store hours.

SEO Strategy

A 2014 study by Conductor revealed that 64 percent of website visitors came from organic search. Today, the "findability" factor of your business website is more important than ever before. When deciding what to include in a small business website, educate yourself about search engine optimization (SEO) strategies from reliable resources like Moz.  

Then, look for opportunities to make your website structure, text, images and even metadata more SEO-friendly. This can boost the odds that your intended audience will find and return to your business website. In the process, you will improve the accessibility, navigation and overall usability of the site.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Download MileIQ to start tracking your drives

Automatic, accurate mileage reports.

How have you been tracking your miles?

Start tracking drives automatically with MileIQ!
Get Started